15 Best WordPress eCommerce Plugins (2023)

Are you looking for the best WordPress eCommerce plugins for your online store?

WordPress is an excellent platform for building an online store. However, by itself, it’s a basic content management system (CMS). To create your eCommerce store on WordPress, you need to add custom code or install plugins.

In this article, we’ve handpicked the best WordPress eCommerce plugins that you can install to transform a regular WordPress website into a beautiful eCommerce store.

We’ve also listed plugins to add valuable features to your eCommerce website to help you convert more customers and increase your revenue.

Ready? Let’s dive in.

Must-Have WordPress Plugins for eCommerce

Here, we’ve listed the best essential eCommerce plugins for WordPress.

Although these plugins are packed with tons of useful features, they’re “essential” because their core function is to transform your regular WordPress website into an eCommerce store.

Let’s take an in-depth look at each of these plugins.

WooCommerce

Best for: Creating any eCommerce store.

Over 25% of online stores are built on WooCommerce, making it the most popular WordPress eCommerce plugin.

Automattic, WordPress’ parent company, owns WooCommerce. Like WordPress, the core WooCommerce platform is free and open-source, meaning that you have full ownership of your eCommerce store’s content and data forever.

A key reason for WooCommerce’s popularity is that it’s highly customizable. This means that you can create virtually any kind of eCommerce website using the WooCommerce plugin.

Key features:

Create an eCommerce store for any type and size of business (whether small, mid-sized, or large).
Beautiful themes for designing your website that matches your brand and industry.
Tons of extensions to add valuable features, such as payment processors, shipping & tax options, and more.
Integrates with popular marketing platforms such as Facebook, Google Ads, HubSpot, MailChimp, and more.
Easy to set up by yourself or hire a WooCommerce developer to customize and add more features.

BigCommerce for WordPress

Best for: Adding powerful eCommerce features to content-driven WordPress websites.

BigCommerce is a powerful software platform that enables users to create and customize eCommerce websites to sell their products and services.

BigCommerce is a fully-hosted software as a service (SAAS) platform independent of WordPress. So you’ll need the BigCommerce for WordPress plugin to connect BigCommerce to your WordPress website.

The BigCommerce for WordPress plugin seamlessly integrates with your WordPress site and adds all the necessary features to turn it into an eCommerce store.

Key features:

Combines BigCommerce’s powerful eCommerce platform with WordPress to get the best aspects of both platforms.
Enterprise-level back-end eCommerce features such as logistics and order management to scale your eCommerce store quickly.
Sell on your website and across several marketplaces such as Facebook, Instagram, Google Shopping, eBay, Amazon, and more simultaneously.
Compatible with the Classic WordPress editor, Gutenberg WordPress product blocks, and most WordPress themes and plugins.
Manage multiple WordPress websites from one control panel, including catalog, orders, and shipping.

Wholesale Suite

Best for: Selling wholesale products.

Wholesaling means selling products in bulk, usually to other businesses. Whereas retailing means selling products in smaller quantities.

Wholesale eCommerce websites require specific features that differ from retail eCommerce sites, such as the ability to set up a minimum order quantity, wholesale pricing, and more.

If you want to sell your products in bulk, Wholesale Suite plugins are the WordPress eCommerce plugins for you.

Wholesale Suite plugins are a set of wholesale B2B plugins that let you add wholesale features to your WooCommerce store. There are several plugins in the suite:

Wholesale Lead Capture: Easily captures and registers leads of wholesale customers.
Wholesale Order Form: Creates multiple order forms and displays your entire product catalog on one page to streamline the ordering process for customers.
Wholesale Prices Premium: Shows basic and advanced wholesale pricing and pricing rules to wholesale customers.
Wholesale Prices (Free Version): This is the free version of the Wholesale Prices Premium plugin. It displays basic wholesale pricing and includes basic pricing rules for wholesale customers.

Key features:

Creates a standalone wholesale eCommerce website or hybrid eCommerce website by adding wholesale features to a retail eCommerce website.
Includes default templates you can customize to suit your business needs, such as customer registration, login and thank you pages, etc.
Many essential features for eCommerce businesses, including wholesale pricing, minimum purchase amounts, tiered discounts, and more.
Integrates with several top WooCommerce extensions, such as Advanced Coupons, Metorik, Aelia Currency Switcher, and more.
Compatible with most WooCommerce themes and plugins.

Easy Digital Downloads

Best for: Selling digital products.

The Easy Digital Downloads WordPress plugin enables you to create an eCommerce store that exclusively sells digital products such as courses, eBooks, PDF files, WordPress plugins, etc.

Easy Digital Downloads offers a highly streamlined experience because it focuses only on digital products. Plus, out of the box, it has lots of valuable features that target the specific needs of businesses that sell digital products exclusively.

Key features:

All-in-one plugin that has everything you need to sell digital products and services.
Streamlined setup process — you can create a fully-functional eCommerce website in a few minutes.
No code block editor that enables you to customize your website and add features to your website.
Valuable features include integrations with multiple payment gateways like stripe and PayPal, detailed reporting, order management, and more.
Integrates with 3rd-party tools such as Convertkit, Zapier, Aweber, and more to run your website.

Ecwid by Lightspeed

Best for: Selling on multiple channels online.

Ecwid by Lightspeed is a uniquely powerful eCommerce platform with tons of valuable features that allow you to sell your products across various channels online.

You can add the Ecwid plugin to your WordPress website and sync it to sell on Facebook, Instagram, Amazon, eBay, and more.

Although other eCommerce plugins enable you to sell across multiple channels, Ecwid is extremely easy to set up, offers a forever free trial, and syncs with nearly every sales channel.

Key features:

Enables you to sell on your WordPress website, social media, online marketplaces, and more.
Syncs your website and all sales channels with centralized inventory, order management, and pricing across all the platforms you sell on.
Enables marketing and advertising features such as Facebook, Google, Snapchat, and Pinterest advertising.
Many valuable features to sell your products worldwide, such as 70+ payment gateways, 175 countries, and 50 languages.
An online app market to enhance the functionality of your eCommerce store with lots of useful apps

WP EasyCart

Best for: Selling any product online.

WP EasyCart is an all-in-one WordPress eCommerce plugin that adds eCommerce features to your WordPress website.

WP EasyCart is an easy-to-use plugin that takes a few minutes to install and set up on a new or existing website.

The plugin has three editions – free, professional, and premium.

While you can sell your products on your website with all the plugin editions, the premium version enables you to sync your eCommerce website with Facebook and Instagram to sell your products on social media.

Key features:

Sell physical products, digital products, services, subscriptions, and gift cards, accept donation services, and more.
The “free” edition of the plugin allows you to create an online store with unlimited products, accept unlimited orders, and sell with PayPal Express, Square, and Stripe.
The “professional” and “premium” plugin versions include more features like order editing, subscriptions, recurring payments, membership content, coupons, promotions, and more.
Useful features such as SEO editing for every product, menu, and category to help sell your products, social sharing to enable customers to link to your products, and more.
Compatible with popular page-builders like Gutenberg, Elementor, and more.

MemberPress

Best for: Selling online courses, memberships, and subscriptions.

MemberPress is a plugin that adds a paywall, subscription, learning management system, membership, and monetization features to your WordPress website.

MemberPress is most helpful in creating subscription, community, and e-learning websites.

It has many valuable third-party services and software integrations, such as payment gateways, email marketing services, affiliate software, podcasting applications, and more that help you sell courses and memberships online.

Key features:

Robust platform with everything you need to create and maintain an e-learning, membership, or subscription website.
Lots of useful features to run your business, such as a self-serve dashboard, reports, creating an affiliate program, automated billing, and more.
Several options to accept payments via multiple payment gateways such as Apple Pay, Google Wallet, credit cards — even cash or cheque.
Seamlessly integrates with WordPress forum plugins to create a secure community.
No-code builder so that you can create and customize the entire website yourself.

Additional WordPress Plugins for eCommerce

To run a successful eCommerce business, you need a website packed with all the features that deliver the experience your customers want.

Here, we’ve compiled a list of the best plugins that integrate with WordPress to add even more valuable features to your eCommerce store that help you run your business efficiently, connect with customers and boost revenue.

Optin Monster

Best for: Generating leads, growing your email list, and conversion optimization.

Leads are potential customers that have indicated an interest in your products or services but are yet to convert to paying customers.

According to the marketing rule of seven, customers need to see your products or services at least seven times before making a purchase. And that’s why Optin Monster is so valuable.

Optin Monster is a powerful plugin that helps you to generate more leads and convert your website traffic into customers, leading to more revenue for your business.

Key features:

Templates to design beautiful opt-in forms to capture more leads, grow your email list, and increase conversions on your website.
Targeting and segmentation automation to share personalized offers to reduce cart abandonment, boost sales and improve your overall sales conversion.
Allows you to create A/B tests on headlines, content, styles, and more that help you make data-driven decisions and convert more customers.
Integrates seamlessly with several 3rd-party services such as HubSpot, Drip, Constant Contact, MailChimp, and more.

HubSpot WordPress Plugin

Best for: Powerful CRM, sales, and marketing tools.

Hubspot is a popular fully-hosted software as a service (SAAS) platform with various software products that help you capture, organize and engage web traffic to your eCommerce site.

The HubSpot WordPress Plugin connects your WordPress website to HubSpot and adds useful features like free forms, live chat, CRM (contact management), email marketing, and analytics.

Key features:

All-in-one software platform with various sales, marketing, and customer service integrations.
Drag-and-drop email builder to easily create email campaigns with beautiful, pre-designed templates.
Marketing automation that sets up triggers to send automated emails and track email engagement.
Advanced analytics to track performance across various tools and gain insights into your business’ performance.
Add chatbots to engage with customers 24/7 and live chat features to engage with your customers during working hours.

PushEngage

Best for: Sending push notifications.

Push notifications are clickable messages that pop up on a user’s phone or web browser while they’re active on your website or offline.

PushEngage is a plugin that lets you send push notifications to your customers to notify them about sales, updates, content, and more.

With PushEngage, you can send push notifications that include elements like a title, message, emoji, image, logo, URL, and more.

Key features:

Intelligent triggers to personalize push notifications based on user actions such as views, downloads, clicks, purchases, etc.
Send custom, targeted push notifications based on your subscribers’ details, location, behavior, and interests.
Create push notification campaigns that “drip” based on your chosen sequence and frequency.
Create A/B split tests for your push notification campaigns to improve conversion.
Advanced analytics to gather insights on how your push notification campaigns are performing and make data-driven decisions.

TrustPulse

Best for: Social proof notifications.

The concept of social proof states that people will copy the actions and behaviors of others because they assume that it’s the right thing to do.

TrustPulse is a plugin that leverages the power of social proof on your website to boost credibility, conversions, and sales. It shows a live stream of notifications of users’ actions on your website, such as purchases, demo registrations, email newsletter signups, and more.

A key reason social proof works so well is that it creates a sense of Fear of missing out (FoMO) in people. So, if the visitors to your website see that other real people are buying from you, it can strike their interest and lead to them purchasing from you to avoid missing out.

Key features:

An intuitive, easy-to-use platform that takes a few minutes to set up.
Shows a live stream of notifications of any action that users take on your websites, such as purchases, demo registrations, email newsletter signups, and more.
Displays a combined stream of notifications of any action users take on your website over a more extended period. For example, the number of people who bought a particular product in the last 24 hours.
Advanced targeting rules to show personalized social proof notifications based on users’ actions on your website.
Create custom, attractive notifications that are on-brand and mimic your website’s look and feel.

Site Reviews

Best for: Collecting customer reviews

Customer reviews effectively display social proof on your website, and the Site Reviews plugin lets you do just that.

In fact, according to Nielsen’s Global Trust in Advertising report, consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions.

The Site Reviews plugin allows you to collect customers’ ratings and reviews on your WordPress eCommerce website, similar to Amazon and Yelp.

One of the most valuable features of the Site Reviews plugin is that it allows you to pin the best reviews for your website visitors.

Key features:

Compatible with all kinds of eCommerce websites, whether you sell products or services or are a local business.
Allows you to customize the review section to match your brand and website’s look and feel.
Prevents fake reviews by requiring users to log in before submitting a review.
Automation to ask customers to leave a review purchasing from you and send them a thank you email with a discount after their purchase.
Several additional useful features, such as reviewing and approving new customer reviews, sending custom notifications on new submissions, five layers of spam protection to prevent bots from leaving fake reviews on your website, and more.

ShopEngine

Best for: Adding advanced features to your WooCommerce and Elementor website.

Even though WordPress is relatively easy to use, page builders make it even easier by allowing you to create everything visually.

Elementor is a popular responsive page builder that enables you to create and customize your entire WordPress website using blocks. If you built your eCommerce website using Woocommerce and Elementor, you would want to use ShopEngine.

ShopEngine is a lightweight WordPress plugin that enables you to add custom, advanced features to your eCommerce store. It allows you to easily create modules and templates by dragging and dropping content to the page.

The key benefit of using ShopEngine is that it includes all the features you need on your website, and you won’t need to download multiple plugins to add these features to your website.

Key features:

All-in-one plugin packed with valuable features like product comparison, product sharing, wishlists, variation swatches, pre-ordering, quick checkout, and more.
A lightweight plugin that’s compatible with Elementor and WooCommerce and won’t slow down your eCommerce website.
A visual builder that enables you to drag and drop elements to add more features to the page.
Beautiful, pre-built templates to design and customize every page on your eCommerce website.

AIOSEO

Best for: eCommerce search engine optimization (SEO).

There are many steps in the buyer journey before a customer decides to buy from you.

According to research by GE Capital, 81% of consumers search using Search Engines like Google before making an online purchase. That’s why you need to optimize your eCommerce store for search engines.

AIOSEO is a popular WordPress SEO plugin that can help boost traffic to your online store by making it easy for your customers to find your website when they search.

Key features:

Easily optimize every page on your website, including your product title and meta descriptions, to maximize rankings.
Adds alt tags to optimize product images and video sitemap generator to optimize the video content from your website to rank on Google.
Includes schema markup to create rich snippets and boost website traffic and conversions.
Audit checklist that analyzes your entire WordPress site to detect critical errors and get actionable insights to increase your SEO efforts and get more traffic.
Optimizes your site to rank on local SEO and Google Maps.

WooCommerce Cart Abandonment Recovery

Screenshot of WooCommerce Cart Abandonment plugin

Best for: Recovering abandoned shopping carts.

Cart abandonment refers to website visitors adding products to their shopping cart but “abandoning” the cart without completing the purchase.

The WooCommerce Cart Abandonment Recovery plugin enables you to recover customers who have abandoned their carts by sending reminder emails to nudge the customer to complete their purchase.

The WooCommerce Cart Abandonment Recovery plugin is created by the folks at CartFlows and is entirely free to use.

Key features:

Tracks the names and emails of customers at checkout and sends reminder emails to complete the purchase.
Customize the emails’ sequence and timing and send automated emails to follow up with the customer to complete their purchase.
Creates unique checkout links that allow customers to continue shopping from where they dropped off.
Free, conversion-friendly email templates that you can customize for your eCommerce store.
Generate unique discount coupon codes to entice your customers to return to your store and complete their purchases.

Conclusion

Whether you want to sell physical products, digital products, memberships, or anything else, there’s a plugin for you.

Installing the best WordPress eCommerce plugins to your website can add the necessary functionality, enhance your customers’ experiences, and increase your revenue.

Check out the rest of our blog for more content to help you make the most of WordPress.

Best WordPress eCommerce Plugins

Must-Have WordPress Plugins for eCommerce

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